Fixmart in-house
Client: Fixmart · Role: Sole in-house graphic designer · 2025–2026 · Calendar, pull-up banners, rewards leaflet, product labels, business cards, promotional kit
A selection of brand, print and packaging work from my role as Fixmart’s only designer, covering every customer touchpoint for a national MEP & HVAC fixings supplier.
2026 Calendar
This project involved the design of Fixmart’s 2026 calendar, created as a branded, practical touchpoint for customers. The aim was to combine everyday usability with strong brand presence throughout the year.
The design focused on clarity, consistency, and clean layout, ensuring each month was easy to read while reinforcing Fixmart’s visual identity across all pages.
Pull-up banners
These pull-up banners were designed for Fixmart to clearly highlight the brand and communicate what the business does at a glance. The aim was to create strong, eye-catching visuals suitable for events, showrooms, and in-store environments.
The designs focused on bold messaging, clear hierarchy, and brand consistency, ensuring Fixmart’s offering was easy to understand from a distance while reinforcing brand recognition.
Sales promo leaflet
This sales promotion leaflet was created for Fixmart to close out the year and support increased customer demand. The goal was to drive engagement by clearly highlighting a range of rewards and incentives, encouraging customers to take advantage of limited-time offers.
The design focused on bold messaging and clear hierarchy, ensuring key promotions were easy to understand at a glance. The final leaflet balanced impact with clarity, making it an effective tool for end-of-year sales support.
Label design
This project involved the label design for the Mitre Bonding Pack, a product transitioning to the Fixmart brand. The goal was to align the packaging with Fixmart’s visual identity while maintaining strong shelf presence and clarity.
The design focused on clear hierarchy, legibility, and brand consistency, ensuring the Mitre Bonding Pack felt cohesive within the Fixmart range and easy for customers to identify and understand.
Business cards
This project involved the design of a customer-facing business card for Fixmart, created to reflect the brand’s professionalism while remaining clear and approachable.
The design focused on strong hierarchy, legibility, and brand consistency, ensuring key contact information was easy to access while reinforcing Fixmart’s visual identity in a simple, practical format.
Promotional football shirt
Self-initiated concept
Fixmart created a football-inspired jersey as a free promotional giveaway, designed to engage customers during international tournament season. The brief focused on delivering a bold, authentic football aesthetic while remaining legally safe and brand-led, using colour, form, and abstraction to reference the game without implying any official national team affiliation.
Create a high-impact promotional item for customer giveaways
Capture the excitement of international football season
Ensure the design is legally safe for public distribution
Keep Fixmart branding clear, confident, and central
Feedback favoured the yellow and black designs as the strongest direction, with an emphasis on a clean, modern, and legally safe look. Key guidance included avoiding stars, England wording, and official-looking crests, while keeping the Fixmart logo dominant. The St George’s Cross was accepted when used simply, but designs that felt too close to a national team kit were flagged.
