Jiutopia

Client: Jiutopia · Freelance · Full rebrand and brand guidelines

This project focused on a full rebrand of Jiutopia, elevating the brand to a bold, modern, and confident new level. The goal was to create an identity that is bright, impactful, and highly functional, designed to stand out while remaining practical across all touchpoints.

The rebrand introduced a refreshed visual language with strong colour, clear typography, and a flexible system built to scale across digital and physical applications. Every decision balanced visual impact with usability, ensuring the brand is as effective as it is striking.