Gas4ola

Client: Gas4ola, London heating company · Brand identity system · Logo, guidelines, livery, workwear, stationery, billboard

GAS4OLA was scaling from a local operator into a premium, multi-van London heating company, but the market it competes in is crowded with generic, cheap-looking trade branding. The task was to build an identity that reads as specialist and trustworthy at every touchpoint, from a van passing at 30mph to a landlord reviewing a proposal, without ever slipping into "local plumber" territory.

Deliverables. Logo system and monogram, full brand guidelines (colour, type, spacing, applications), homepage design, a redesigned commercial proposal, black van livery, workwear, stationery, and a roadside billboard built for three-second legibility.

The outcome. One coherent, disciplined brand system — built to stay consistent as the business grows from one team into a fleet.