Clearance Fair
Client: Würth UK · In-house · Retail sales event across print, digital and in-store
The Clearance Fair was a short, high-impact sales event featuring a wide range of discounted products over several days. The aim was to build excitement, clearly communicate the event details, and highlight the types of products customers could expect to find on sale.
The campaign focused on bold, attention-grabbing designs that clearly delivered key information such as dates, product categories, and promotional messaging. A wide mix of marketing mediums was used to maximise reach and visibility, ensuring consistent messaging across both digital and physical touchpoints.
Key Points to hit:
Highlight the types of products expected to be on sale
Designs that provide key information about the event
Use as many marketing mediums as possible
