Van Brothers

Client: Vanbros, London moving company · Brand identity system · Logo, guidelines, billboard

Van Brothers is a London-based removals, handyman and property services company, built around the everyday jobs people need done but rarely plan for from moving house and property clearances to emergency repairs and preparing properties for their next tenants.

The brief was to develop a cohesive brand identity and launch campaign that could translate across a fleet of vehicles, direct mail and roadside advertising. With two distinct audiences homeowners who value reliability and property professionals focused on efficiency, turnaround times and cost the challenge was to create a brand that spoke to both without losing its character.

The ambition was to establish Van Brothers as a recognisable name in London's property services market, with the potential to scale across multiple vans and teams. The identity was therefore designed to be distinctive, adaptable and built for growth, creating a brand with the presence of an established business from day one.